How To Find A Good Keyword And Use It To Drive Website Traffic

Keywords and keyword phrases are the search terms that people type into the search bar on google or any other seach engine when they are trying to find information. Keyword phrases are used by search engines to help compare your site in relation to the phrase being searched. For example if I were serching for new golf clubs I may type in the term golf shop or golf clubs. The search engines will find the most popular site in relation to the search keyword or keyword phrase and list that as option number one in the search result.
A search of the word Golf showed 340 000 000 listings for the golf If I make the search more specific the competition should drop. When the search was expanded to golf clubs competition fell to 25. 600.000.The more information in the search the less competition. Following this principle we narrowed the search to mens golf clubs at got 1.990.000 listings. Our final search, mens left handed golf clubs listed 145,000 This is a keyword phrase you can easily dominate.

Hot To Find A Good Keyword Step 2: Check How Many People Search For The Term
Visit Google and use their free keyword tool to find out how often every month your keyword is searched. When I typed in our keyword phrase mens left handed golf clubs the results indicated that the phrase is searched for 540 times a month. Although not a big number with the right marketing tactics you can achieve Google rank 1 for this search term. Achieve any ranking in the top 3 and your going to get a the majority of of traffic, pretty good for targeting one highly specific search phrase. The added bunus is when I typed in the search term mens left handed golf clubs it also gave me a number of other results for similar phrases. For example, left handed golf club set which is searched 1900 times a month and left handed ladies golf clubs with 1600 monthly search results

So the summary so far. We have found some niche or highly specific keywords to target with our website content and we have conducted some keyword research to make sure sifficient people search for the terms to make our marketing efforts worthwhile.

Hot To Find A Good Keyword Step 3:Assesss The Real Competition For The Keyword
maintaining the search term golf, we now have three potential keywords to target, mens left handed golf clubs, ladies left handed golf clubs and left handed golf club set. Now we are going to evaluate the real competition for our keywords. This is done by conducting an all in title search and an all in url search. To do this simply go to the google search engine and type in the following, allintitle:your keyword. Do the same for the url search. allinurl:your keyword. The real number of serious competitors will be displayed in the keyword serach results

mens left handed golf clubs allintitle: 144 competitors for 540 searches

ladies left handed golf clubs allintitle: 117,000 competitors for 1600 searches

left handed golf club set allintitle:502 competitors for 1900 searches


Hot To Find A Good Keyword Step 4: Target The Keyword in Your Content
The golden rule always include the keyword in your title, preferrably as the first word or phrase. For example your article title could be. mens left handed golf clubs a review of the top manufacturers. Rule number two make sure you use your keyword throughout your article

Anyone can dominate ketword search terms in the search enfines if they know the strategies to achieve high rankings. Remember however that finding the niche keyword to target is only one step in the process of getting ranked highly for your keyword. If you want to rank in the search engines your content must be highly relevant to the site. It must be popular in that several other sites point to your information as the authority on the keyword and thirdly your content must be unique in that it is not duplicated and available all over the internet. Get these criteria correct and you will drive traffic to your site.

To learn more about dominating search engine rankings with a good keyword you need to learn all you can about relevancy, popularity and unique content. Follow the link to read my article on



To learn more about dominating search engine rankings with a good keyword you need to learn all you can about relevancy, popularity and unique content. Follow the link to read my article Improve search Engine Ranking And Drive Website Traffic The Easy Way